It's undeniable that Korea has brilliant marketing techniques for their beauty brands. They've always used fresh-faced idols to appeal to consumers who usually start purchasing skincare and makeup products around middle school. I recently discovered a few Korean mini-dramas completely sponsored by brands such as Innisfree, to help promote their products. They're utterly addictive, even though I usually view Korean dramas with dismissive contempt and scorn.
There's one drama whose name I didn't care to learn that features Innisfree product application tips at the end of each episode. I usually skip the video until the last minute, just to catch that part.
Here are some I want to try:
1. Add 1-2 drops of face oil to foundation
2. For matte lipstick, use finger to blend for a natural gradiation effect on the lip lines
3. Use sebum powder on wet matte lipstick to keep lips moist
4. The pink tinted canola honey lip balm can be used on eyelids and cheeks when there's no makeup products
5. Apply mist to air cushion before applying and press to dry patches of face for five seconds
6. Mix cream eyeshadow and lip balm for a highlighter
7. Shade brown eyeshadow on eyelids and under the bottom lashline to look younger
8. Retouch smudged eyeliner with a q-tip coated in foundation
9. Apply clear lip balm to dry parts of face before retouching makeup
10. Broken q-tip can be used to spread mascara-coated eyelashes
And now, I want to go shopping at Innisfree. Drats.
